CRM, or Customer Relationship Management, is a way to collect, manage, and utilize all of your customers’ information in order to better serve them as a company. CRM can be extremely beneficial to any type or size of business, mainly because it help keep your customers loyal, helps you gain new customers, and keeps the line of communication open. CRM can be used across many departments in your business, including customer service, sales, marketing, and so on. CRM can be utilized by any type of company, as it is easily customizable to specific needs and abilities. Because of this, large corporations and even locally owned businesses can benefit from CRM.
If you still haven’t implemented CRM at your company, the first thing you need to do is get your hands on CRM software. CRM software can be customized to fit exactly what your needs are, and can also mold to your technological abilities. It can be made more complex or extremely simple. You can work with your CRM software company to determine exactly what you need.
The main vendors of CRM software are Salesforce, Microsoft, SAP, and Oracle. Yes, there are many, many more CRM software companies. These are the most popular among companies and have the biggest CRM presence. There are a few ways to deploy CRM software, and here they are detailed so you have a better idea of what you want before you purchase your software.
On-premises CRM software
This type of software puts the control of the system right into your hands, right in your building. Your company would buy the proper licenses in order to be able to have your software on premises. The CRM software would be on your company servers, and any sort of maintenance would be the responsibility of the company. Installation can be time consuming because of all of this, but if you plan on having a more complex software for CRM, this might be the best way to go.
Cloud-based CRM software
With this type of CRM software is stored externally on a separate network than your own, but can be accessed at any time by you and your employees as long as you have a stable internet connection. This option is the quickest and easiest, especially if you are a smaller company who won’t be utilizing a very complex system. Cloud-based CRM software is also more affordable and can be purchased using a yearly subscription from Campad Electronics
SOURCE: Alexis Thornlow